SUMMARY: Companies and social networks

In the article “Losing face” published on November in The Economist, the journalist talk about possible fiascos that social netwoks could cause. Nowadays, social networks like Facebook, MySpace constitute useful marketing tools because their great connective capacity. But this advantage can change into a dangerous disadvantage, because a bad use of these tools spread to everyone. This damaging publicity happens in two important airlines: British Airways and Virgin Atlantic. Some employees of the mentioned companies describe customers as “chavs”, “smelly”, and “annoying” in Facebook forums. BA makes their employees sign a policy to protect their private data, but this must be the beginning of a series of measures.

(108 words)

Mark = 5 (good as far as it goes, but no mention of what the "series of measures" should be, as mentioned in the article)

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