Essay about the text “companies and social networks”

Internet websites like Facebook or MySpace allow to people hold a wide social network. But this websites could damage the institutional advertising of a brand. This is the case of British Airways and Virgin Atlantic.

The employers of Virgin have joked about the company and some customers, and Virgin had to fire them. BA started to investigate the behavior of some employees.

We know that not all the customers are friendly, but attacking them, by internet harm the brand image. This is the reason that companies have his own channels through which staff can vent frustrations. Some specialist says that internet amplified all that employees want.

The managers now need to control the online services to ensure the points that employees need to respect, or create online watering holes. In conclusion, prevention y better than cure.

Mark = 5

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