1.Ram Charan was born in Ramcharan in 1939 in Uttar Pradesh (India). He is a business advisor, speaker and has written numerous books ,some of them bestsellers.
His first contact with business has its origins in the family shoe shop where he worked during its childhood . He obtained a degree in engineering from Banaras Hindu University (India). Later he studied in the school of businesses of Harvard where he obtained a MBA and a doctorate and where he served as a university professor.
Charan has consulted for many important companies such as Verizon, Novartis and Dupont among others. Dr. Charan is well known for providing realistic advices that consider the real-world complexities of Business.( "singles and doubles; "growth budget") That is why Boards, CEOs, and senior-most human resource executives often seek his advice on talent planning and key hires.
In addition to this , Ram Charan´s books have sold more than 2 million copies in the past five years. Some of his bestsellers are “The Discipline of Getting Things Done and Confronting Reality”, “What the CEO Wants You to Know”, “Boards at Work”,” Every Business Is a Growth Business”,” Profitable Groth”, and “Boards That Deliver.”

2.The book “Leadership in the Era of Economic Uncertainty” by Ram Charan explains the new rules for getting the right things done in difficult times, specifically how the CEO of DuPont reacted to the crisis.
DuPont CEO Chad Holliday get aware about the economic crisis while he was visiting a major customer in Japan, Holliday was worried about his company’s cash position she ordered his executives to conserve cash. Holliday´s landed in U.S and summoned a meeting were he asked his top executive about the crisis.
What had seemed to be a crisis of confidence in Wall Street had the potential to become a global crisis, credit was disappearing and companies can’t finance their operations. The problem was becoming more significant so they must take measures to prevent it. He created a plan were he tried to appraise the cause of the crisis and put appropriate disaster-control procedures in place.

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