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Ram Charan´s biography:

Ram Charan is one of the most important business advisors of the whole world also among his activities he is a teacher and a writer where he share all his thoughts. Ram has worked with the top executives in many famous companies for more than thirty five years.
Ram start working at the family shop located in India and then he did an engineering degree. After working in a few places he got doctorate degrees in Harvard. Since he is doctorate he has became more popular and not only for the tips he gives in order to solve business problems, above he also teach in some education programs.
Ram has written a lot of books and articles where he has wrote all his insights.

Summary of Ram Charan´s book: “Leadership in the Era of Economic Uncertainty:

The economic crisis was realised by Holliday the CEO of DuPont, industry company, while he was visiting Japan and the first order that the executives gave was to conserve the cash in order to prevent a financial contagion.
After arriving in the United States Holliday planed a meeting with the top executives in order to know what was going on. The answer to the questions were catastrophic and the predictions to the industry company were very bad at home and abroad.
One of the first consequences that impact in the company DuPont is that all the activities that were taking place in Wilmington stop and moreover the sales decrease surprisingly. All these things require a several reaction of the executives of DuPont and they start a stragety to try to control the disaster. The stragety of the executives of conserving the cash was very useful and also they try to reduce the costs.
Holliday didn´t react with fear and didn´t collapsed instead Chad react with positive energy trying to tell people that they have to do their best in the worst situation

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