advertising_9

1.What is the URL?

The website I choose is www.mcdonalds.com/usa.html

2.Who is the site aimed at?

This site is especially aimed at young people who can be attracted to the kind of advertising which McDonald´s works with (such as colouristic, funny….). However, it can be also aimed at people who need to take food quickly and cheap.

3.What can they do there?

Here people can do many things such as get information about McDonald´s quality, learn about nutrition and fitness, buy gifts at McDonald´s merchandise shop or even apply for a job at any of their restaurants!

4.What type of content does it contain?

The website contains information about McDonald´s variety of food ,about some sports of which McDonald´s was sponsoring, news about the restaurant, good works that they´ve done…and overcoat great advertising which stand out for being really attractive as it use lots of pictures and colours wich makes you get interested on what you are seeing.

5.Did you find anything surprising/especially interesting?

I find interesting that McDonald´s try with effort to make people conscious that their food is really good. Also it´s surprising that you can see McDonald´s manager´s pictures and get information about them. But what I really find amazing is the way McDonald´s website create their advertisements as they make you interested on what you are reading and curious on things that you normally could find boring.

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